Why you need to know the value of the 35-year-old woman?
She is resilient, determined, and clear about her needs, wants, and priorities.
For more than 30 years, my work and service targets the
delivery of personal and professional development services to the 35-year-old
woman. Because the target is always moving with only the faces changing, the issues
remain the same. Among the findings are:
1.
7 in 10 women age 35 have experienced sexual
violence in the form of incest rape as children and teens at the hands of
family, family friends, or professional adults.
2.
2+ marriages and divorces
3.
2+ children
4.
2 – 4 years post - secondary education
5.
Sole provider for the support of family and
children
6.
Suffers from PTSD
7.
10 – 20 pounds overweight
My observation and engagement of this 35-year-old woman
establishes that she has an awakening moment that speaks to her and prompts her
to action to reorient her present and future life. After asking herself if the earlier experiences
of sexual violence have affected her personal and professional development, she
arrives at a resounding YES.
Upon her awakening, she seeks counseling to deal with the
experience of sexual violence earlier in her life. A fuller engagement of
herself as a person follows along with fuller engagement of her children. Positive
human relations techniques become the approach to personal, child, and professional
development.
She becomes her priority becoming aware she cannot really
provide best-case care to others until she makes sure she provides that to
herself. Subsequent to counseling to deal with the after effects of hostile
treatment earlier in life, a much more assertive person emerges positioned to
manage personal and professional relationships more effectively. Take her
serious or do not take her at all.
The other side of this perspective of the 35-year-old
woman is the market drive, political and cultural demographics that make her
the pawn swing voter to win elections. Journalists Emilie
McMeekan and Annabel Rivkin describe this new tribe of women aged 35-55 in
their work, The
Rise of the Midult, as midults.
The Midult
is being described as more than just a demographic but a movement and a
mindset. And the 35-55 year old woman is one of the most powerful consumer
groups. In the UK, 8 million women fall into this category and,
according to The Midult team, women drive an estimated 70-80% of consumer
spending globally. However, many midult women feel they get overlooked and
misunderstood by brands and media outlets.
According
to Emilie McMeekan , co-founder of The Midult, “Midults are a unique
combination of digitally literate, hyper-connected and financially confident,
they are the first generation to grow old without checking out. We are
the healthiest, wealthiest and most active generation of women
in history. Ignore us at your peril.”
Both these 35-year-old women co – exist and simultaneously exist. One
gets the life sucked out of her because she is successful with money to spend
and a vote to cast. The other has struggled to manage emotional survival. She
is discounted, disregarded, and not invited to make media soundbytes for politicians
and popular movements. She should be the poster image of the Metoo Movement.
How
can we embrace women that have suffered and experienced intolerable harm in
such ways to facilitate their healing sooner more effectively? When we answer
that question, our culture will have moved inches towards justice for women and
emotional wholeness of culture. A culture that turns its back on its girls and
women can come to no good end.
You need
to know the value of the 35-year-old woman. She is resilient, determined, and
clear about her priorities, about her needs, and her wants.
Join the conversation. Your questions and comments may bring forward an enlightening
moment. You are welcome. By loving each other enough to help each other recover
and heal, we build a better individual woman or man, girl or boy, one
relationship at a time.
